The strategy behind the stage
15+ years at the intersection of sports, culture, and media.
From the Broadcast Floor to the Boardroom
Born in Ocotlán, Jalisco, and trained at Tec de Monterrey and Cornell University, she cut her teeth at Saatchi & Saatchi — Conill in New York where she won a Gold Effie Award for culturally resonant storytelling for Hispanic audiences.
That work led her to Univision, and eventually into sports media where she rose to VP at TelevisaUnivision. She led the FIFA World Cup Russia 2018 and Copa América Centenario projects — the most-watched Copa América in history. As VP of Talent she drove FIFA World Cup Qatar 2022, the Olympic Games, and the Super Bowl.
Along the way she earned a Sports Emmy, a NATAS Chairman's Award, and completed executive programs at Harvard and Wharton. Not because she needed the credentials but because she never stopped learning.
Cultural Intelligence is Not a Soft Skill
Most leaders understand strategy. Few understand the human systems that make strategy actually work.
Martha spent 15+ years inside the most culturally complex media environments in American sports — leading bilingual teams, navigating organizational politics, and delivering results on stages where failure was not an option.
That experience taught her one thing above all: empathy is not a personality trait. It's a precision tool. And the leaders who deploy it intentionally are the ones whose organizations don't just perform — they endure.
Pictured with journalists David Faitelson and Jorge Ramos at Univision Al Punto studio.
The Walk that gave me the new perspective.
In 2025, Martha walked the Camino de Santiago — 500 miles across Spain with nothing but a backpack and a question she needed to answer.
What she found wasn't an answer. It was a practice. The yellow arrow — the Camino's simple marker that says trust the next step — became the metaphor she now brings to every stage and every client engagement.
Beyond her professional work, Martha serves on the board of Calpulli Mexican Dance Company and remains deeply rooted in the Mexican diaspora community that shaped her. She is an active Toastmasters member, a bilingual communicator, and a believer that the most powerful leaders are the ones who never stop becoming.
Ready to work with Martha?
Whether you need a keynote speaker, a strategic advisor, or both — let's start with a conversation.