What does organizational alignment mean for a company?

Alignment means leadership, culture, and strategy move in sync — not in conflict. Most companies don't fail from bad strategy; they fail because teams interpret and execute it differently.

Who is Martha Soto's work best suited for?

Organizations navigating complexity — media companies, corporate leadership teams, and elite performers operating across cultures, particularly those engaging with the U.S. Hispanic market or scaling without losing team coherence.

What results can organizations expect after working on alignment?

Clearer decisions, faster execution, and less internal friction. Teams move with consistency instead of contradiction. The impact is operational — not theoretical.

Where is Martha Soto based and does she travel for engagements?

Martha is based in Miami, FL and available nationally and internationally for keynotes, MC engagements, and advisory work. Equally comfortable on English and Spanish-language stages.

¿Qué es la alineación organizacional?

La alineación organizacional significa que el liderazgo, la cultura y la estrategia operan en sincronía. La mayoría de las empresas no fracasan por mala estrategia sino porque los equipos la interpretan y ejecutan de manera diferente.

¿Para quién es el trabajo de Martha Soto?

Organizaciones que operan en entornos complejos — equipos directivos en expansión, empresas que gestionan equipos multiculturales en USA y LATAM, y líderes que buscan alinear cultura y ejecución antes de que el crecimiento exponga las fracturas internas.

Press & Media — Martha Soto | Keynote Speaker & Executive Alignment

CREDENTIALS & AWARDS

🏆 Sports Emmy Award

National Academy of Television Arts & Sciences — 40th Annual Sports Emmy Awards

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Gold Effie Award

Conill Saatchi & Saatchi — Hispanic market advertising excellence

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Harvard BEMS

Business, Enterprise, Management & Sales — Harvard Business School

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Cynopsis Top Women in Media

Martha Soto recognized among Cynopsis Top Women in Media for her leadership role at TUDN and Univision in sports media.

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Premio Mujer TEC

Tec de Monterrey — women's leadership recognition 2013–2015

PRESS & MEDIA COVERAGE

RAYADOS FC

Women Inspiring Women at Forum M en la Vida y en la Cancha

Martha Soto featured as panelist alongside Mexican activist Olimpia Coral (creator of Ley Olimpia) at Estadio BBVA Monterrey for International Women's Day forum. Read Article >

TELEVISA UNIVISION

TelevisaUnivision — La Mejor Experiencia del Mundial Qatar 2022

Martha Soto as VP On Air Talent leading the broadcast talent strategy for FIFA World Cup Qatar 2022 — the largest free Spanish-language sports broadcast in Mexico. Read Article >

TUDN

TUDN Presenta los Analistas Estelares del Mundial Qatar 2022

Martha Soto leading on-air talent selection for TUDN's FIFA World Cup Qatar 2022 coverage — featuring the top Spanish-language sports analysts in the U.S. and Mexico. Read Article >

TUDN

Unidos por los Nuestros — Historic Multi-Network Broadcast

Martha Soto alongside Hristo Stoichkov and Iván Zamorano in an unprecedented simultaneous broadcast uniting Univision Deportes, ESPN, Fox Sports, Azteca América and beIN Sports. Read Article >

TUDN / N+

La Cueva de Álvaro — Qatar 2022 Coverage with Álvaro Cueva

Martha Soto interviewed on N+ Televisa Univision's La Cueva de Álvaro discussing TUDN's World Cup Qatar 2022 coverage strategy. Read Article >

CYNOPSIS

Top Women in Media — TUDN & Univision

Martha Soto recognized among Cynopsis Top Women in Media for her leadership role at TUDN and Univision in sports media. Read Article >

CALPULLI MEXICAN DANCE CO.

Calpulli Mexican Dance Company — Board of Directors

Martha Soto named to the expanded Board of Directors of Calpulli Mexican Dance Company, New York's premier Mexican cultural arts organization. Read Article >

MONTERREY TEC

Premio Mujer Tec — Trayectoria 2014

Martha Soto named winner of the Premio Mujer Tec in the Trayectoria category by Tecnológico de Monterrey — recognizing women of exceptional professional career and leadership impact. Read Article >

TELEVISA PARIS 2024 OLYMPICS

TelevisaUnivision — Paris Olimpiadas 2024

Martha Soto, VP of Talent Development & Services at Televisa Univision, quoted in ESTO on TUDN's Paris 2024 Olympic Games broadcast strategy — featuring Toño de Valdés, Enrique Burak, David Faitelson and Ana Caty Hernández across 200 hours of open television coverage.. Read Article >

SPEAKING & KEYNOTES

EXATEC Talks — Tec de Monterrey, Pachuca

Keynote speaker on organizational alignment and leadership · Tec de Monterrey EXATEC network

LatinLegacy by Nextop — EXATEC Florida

Moderator · Miami, Florida · Tec de Monterrey alumni association

Tec de Monterrey Alumni Summit — Miami

Master of Ceremony · Miami, Florida

Foro M en la Vida y en la Cancha — Estadio BBVA Monterrey

Panelist · International Women's Day · Club de Futbol Monterrey

Women Leadership Council Workshop — TelevisaUnivision

Host & Moderator · Red Shoe Movement · with Elizabeth Nieto, Head of Equity and Impact, Spotify

Gus Machado College of Business — St. Thomas University

Master of Ceremony/ Moderator · Miami, Florida

MARTHA SOTO