Your Career.
Your Brand.
Your Next Chapter.
Martha Soto has spent 15+ years inside the rooms where elite careers are made and broken. Now she brings that access and experience directly to executives, media personalities and athletes ready to lead with intention.
The Gap Nobody Talks About
Elite athletes and executives share a common challenge: the skills that got them to the top are rarely the skills that sustain them there.
Performance is measurable. Brand is not. Culture fit is invisible until it isn't. And career transitions, whether by choice or by circumstance, require a kind of strategic clarity that most coaches and consultants simply don't have.
Martha Soto has been in those rooms. As VP at TelevisaUnivision she worked alongside some of the most recognized names in Spanish-language sports media. She understands the politics, the pressure, and the very human moments that define elite careers.
This is not life coaching. This is strategic advisory for people who operate at the highest levels — and need a partner who can meet them there.
What We Work On Together
WHAT WE WORK ON
Personal Brand Development
For executives, media personalities and athletes building a brand that works beyond their current role or team. We clarify your positioning, your message, and your presence — across every platform and room you walk into.
Career Transition Strategy
Whether you're moving from athlete to executive, from corporate to entrepreneurial, or from one chapter to the next — we build the strategic roadmap and the human infrastructure to make the transition with intention.
Media & Communication Coaching
For executives, media personalities and athletes stepping into higher-visibility roles. We work on your narrative, your on-camera presence, your bilingual communication, and the story you tell before you say a word.
WHY MARTHA
She's Been in the Room.
Martha Soto spent 15+ years at the highest levels of Spanish-language sports media producing FIFA World Cup coverage, leading Super Bowl talent broadcast operations, and navigating the executive landscape of TelevisaUnivision as Vice President.
She has worked with some of the most recognized athletes and media personalities in Latin American sports. She understands what it takes to build a career that lasts, a brand that travels, and a presence that commands respect in any room.
Her advisory work with executives and elite talent is boutique, confidential, and built entirely around your specific moment.
IS THIS FOR YOU?
This is for you if…
✦ You're an elite athlete approaching or navigating the transition out of competition
✦ You're an executive stepping into a higher-visibility role and need to sharpen your personal brand and communication
✦ You're a media personality or on-air talent ready to take your brand beyond the network — and build something that's entirely yours
✦ You're bilingual and operating in both English and Spanish markets — and need a partner who understands both worlds natively
✦ You want a thought partner who has been inside the rooms you're trying to get into
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Rayadas Monterrey - Women's Day
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Unidos por los Nuestros - Univision Deportes
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La Jugada Mundial 2022 - Press Conference
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Sports Emmy
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Los Maestros TUDN
Ready to build your next chapter?
Martha works with a select number of executive and talent clients each year.
Engagements are confidential, personalized, and built around your specific goals.