Align Before It Breaks
Strategy is easy to design. Alignment is harder to sustain.
Martha Soto helps organizations align leadership, culture, and execution so strategy actually works.
🏆 Sports Emmy · 🥇 Gold Effie · 🎓 Harvard BEMS · ⚽ FIFA World Cup · 🏅 Olympics · 🏈 Super Bowl · 📺TelevisaUnivision VP
Where the World Watches,
Martha Works
15+ years leading broadcast operations at the intersection of sports, culture, and media.
FIFA World Cup. Olympic Games. Super Bowl. TelevisaUnivision VP. Harvard BEMS.
Martha Soto doesn't just understand high-stakes alignment — she's lived it on the world's biggest stages.
How We Work Together
01
Keynote Speaking
High-impact talks that equip organizations to align people before misalignment becomes costly.
Bilingual delivery. Corporate conferences, executive summits, sports organizations, and women in leadership forums.
02
Corporate & Cultural Advisory
Strategic advisory for organizations navigating internal misalignment, leadership friction ,or multicultural market complexity.
Hispanic market strategy. Cross-border team alignment. Delivered through Empatize Studio
03
Executive & Talent Alignment
Strategic guidance for executives, elite athletes, and high-visibility leaders navigating growth, transition, and influence. Personal brand architecture.
Media readiness. Authority presence under pressure.
Ready to Align Before It Breaks?
Let's build the human systems that make your strategy actually work.